In 2016, Health Net contracted with Monarch to develop 16 videos to educate members about topics such as Making Your First Premium Payment, Renewing Your Coverage, and How to Set Up Your Online Account. Health Net provided the scripts and Monarch designed the visual storyboards and developed the videos (in both English and Spanish).
The creative concept combined the Health Net brand with animated chalkboard-style drawings combined at times with silhouetted photographs of objects. The chalk “draws” pictures and words to add ideas, and the eraser assists with transitions and erases complexities. Chalk figures are “drawn” on the screen and photographic objects animate on and off the screen. Movement is gentle and playful, providing an energetic, engaging, friendly experience for the viewer.
Monarch Media has worked with Health Net’s Marketing and Brand departments on several other eLearning projects over the last several years.