World Wildlife Fund: Market Transformation Course

World Wildlife Fund (WWF) works with business to improve the production of commodities that affect forests, freshwater, oceans and the global climate. WWF’s Markets team believe the key is to transform multi-billion dollar industries, helping them produce the goods and services we need in ways that avoid damaging the natural systems on which we all depend for survival.

In response to a request for help from the WWF’s Markets team, Monarch Media collaborated with them to create a training module for its employees who are working to transform businesses and markets to operate within the planet’s limits.

The goals for the project included providing background and context to allow new employees to get on board more quickly, and making complex concepts more easily understandable and tangible. Once the course was developed, employees across the globe gained access to resources to help them be more effective in their work.

The eLearning course we developed replaced a 1.5 hour webinar with a 45 minute self-service interactive training. Knowing that each new employee joins WWF with a different level of knowledge, we took an exploratory approach that allows learners to focus on the areas of greatest interest and need. The course has four branches that employees can review at their own pace.

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